How do you score on social media? Did you know...in a typical NBA basketball game, each team takes approximately 80 to 90 shots? And if 50% or more of those shots are made, that's considered really good. How about you on social media? How about your business or brand? If you expect to score, you have to shoot. If you don't score, you can't win against the competition. Sharing content on social media is like taking shots in a basketball game. Winning businesses and brands put a lot of content up on social media because not everything they share is going to resonate with their audience. What about YOU? What about YOUR business and brand? How do you score on social media? Make sure you're taking enough shots to win!
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
Like an Ice Cream Truck on Social Media
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