Based in Toronto, Ontario and founded by Sarah 11 months ago, More Granola is a hot off the press CPG startup venture that has seen some impressive early growth. With Four Plant based, gluten free and all natural flavours to choose from, More Granola can be found both online and in over 30 retailers across Ontario.
On this episode Sarah generously gives us great insight into some early wins, lessons learned, iterations made and corners turned at More Granola. We discuss Sarah's approach to the development and early investment into her packaging and brand, production process, pricing strategy and so much more in this inspiring startup phase story.
https://moregranola.com/
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
10. The Pack Heavy mentality, tools and approach with Coach, Podcaster, and Author Brad Bodnarchuk
9. Market research, product validation and building a team of advisors with Sarah Goodman, CEO and founder of Chiwis Kiwi Chips
8. Compostability Vs Recyclability (recovery) and the future state of sustainable solutions in flexible packaging with sustainability strategist, Kelly Williams of Natureflex
7. Ecologically conscious design with Emma Fanning & Sastun Phillips of Little Fox Design
6. Applying a mission to your business & medicinal mushrooms with Brandi Garden, co-founder at Eversio Wellness.
5. The Right Package for your product with Nick Pike from FoodPak Ltd.
4. Rotogravure V’s Digital printing with Mikael Koltek from FoodPak Ltd.
3. Packaging design, brand identity and the graphic design process with Clay Yandle from Eggbeater Creative
2. Custom Packaging & Our Pre-Project Checklist
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