Why you need tension in your sales process
You don't always have to be polite in sales. In fact, you can loose deals by being too agreeable with your buyers and or clients. Social conditioning can hurts and help salespeople. By being "too nice" you can be walked all over. Be acting like a jerk you can go too far. There is a sweet spot when you have tension with your potential client or client. Tension can actually help keep attention in the sales process.
Rapport can actually hurt sales
You may be trying too hard with rapport and losing deals because of it. Being too nice without pushing back can prove that you will not stand up for the buyer or the client when they need it. You could be trying too hard and it can come across as desperate.
Sales actions can feel like flirting
Social interactions like flirting rely on good and bad tension. The conversation, the timing, and your responses can feel like fun with a twist. You can take a look at these 4 books as a way to gain insights into adding pressure and tension into your sales process:
You can always go to a bar and watch the tension between people picking up on each other as a way to model your process. The best way to do this to make sure you are sober. Grab a glass of seltzer water or even a cranberry juice and discover how flirting and tension can help your sales.
You can watch movies to model tension
Look at any good movie with 2 people who don't get along in the beginning. Bad Boys with Will Smith and Martin Lawrence is the perfect example. The Avengers Movies are about tension as well. Take some time and learn as much as you can about tension and resolution. You will find that tension keeps the appointment interesting and your buyer engaged.
Rapport can feel manipulative
If you use a ton of rapport in sales it can make the buyer resent you and cause them to not feel like you are genuine. Your buyers can feel like you are taking advantage of them emotionally. There is a natural amount of tension in all relationships. Rapport plus good tension can allow you to say what needs to be addressed. Being too nice can be seen as supplicant behavior.
When you look at this combination of actions you can actually lose deals.
The problem with sales trainers
Some sales trainers and gooroos will say to always get agreement. When you always agree with a buyer you can be seen as spineless. Disagreement can be as powerful as a well-placed "no" in your interactions. Its ok if the buyer doesn’t like you in the beginning, the middle or the end. You can still close a deal without the “Likability” factor. It just takes more work.
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HTSS148 - The secret closers know ”There is always another deal” - Scott Sylvan Bell
HTSS147 - The problem with skinny deals and motivation - Scott Sylvan Bell
HTSS146 - The reasons why you want to quit sales and how not to - Scott Sylvan Bell
HTSS145 - Make Mondays your secret weapon in sales - Scott Sylvan Bell
HTSS144 - Why you need an awesomeness swipe file - Scott Sylvan Bell
HTSS143 - How to prepare to be recruited for sales jobs - Scott Sylvan Bell
HTSS142 - The most dangerous buyers in sales Part 1 - Scott Sylvan Bell
HTSS141 - How to quit a sales job - Scott Sylvan Bell
HTSS140 - Empathy in sales can help you close deals - Scott Sylvan Bell
HTSS139 - Outrageous goals and achievements are your responsibility - Scott Sylvan Bell
HTSS138 - Desperation is a stinky cologne in sales and business - Scott Sylvan Bell
HTSS137 - What to do after you close a deal - Scott Sylvan Bell
HTSS136 - The abuses you face in sales - Scott Sylvan Bell
HTSS135 - Why you lose trust in sales - Scott Sylvan Bell
HTSS134 - How to lose sales by being helpful - Scott Sylvan Bell
HTSS133 - The secret sales strategy of some closers - Scott Sylvan Bell
HTSS132 - Loyalty for sales representatives and business owners - Scott Sylvan Bell
HTSS131 - 10 Universal rules for sales representatives - Scott Sylvan Bell
HTSS130 - How to make a sales script work for you - Scott Sylvan Bell
HTSS129 - Why you don't like sales training and why you don't like sales trainers - Scott Sylvan Bell
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