Mary Bermel, VP of Global Marketing Operations and Analytics at LogMeIn, has played a huge part in developing the measurement framework that allows her marketing team to prove their effectiveness and contribution to the organization. In this podcast episode, Mary shares her approach to getting started with marketing analytics and reporting, how to establish KPIs and identify important marketing goals, important tools and key roles needed for getting analytics right, and more.
#77 Lessons From a First-Time CMO
#76 What Doesn't Kill You Makes You Stronger
#75 How to be Successful as an ABM Manager: An Interview with Erica Short
#74 MarTech Monday: Making Data Sexy with Openprise
#73 The 5 Principles of Successful Lead Management
#72 Enhance your Marketing Campaigns with Video
#71 From Start to Publish: How and Why to Write your First Book
#70 The Evolution of SEO
#69 How to Maximize Value from Event Marketing
#68 Are you Staying True to your Brand?
#67 Mastering One of The Key Principles of Successful Lead Management - Lead Scoring
#66 10 Tips for Success in the Modern Marketing World: A Reflection on the Last Decade
#65 Why and How to Establish a New Category for your Product or Service
#64 How to Help Sales Become Storytellers
#63 How to Lead a Marketing Operations Team
#62 How a 23 Year-Old CEO Built a $150M Company
#61 Fueled by Failure (Jeremy's Game)
#60 Tips for Getting Your Stuff Done
#59 How to Setup an SDR Team for Success
#58 Key Tips for Mastering Webinar Marketing
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