We're joined by Margaret Irons., VP of Marketing & Communications at 3Pillar Global. Margaret was named PR Week’s 40 Under 40, an annual publication recognizing professionals who are redefining the role of communications, PR, and marketing.
Tune in as we get into the detail of her experience and how long-time frenemies Marketing & Sales must co-create campaigns in order to ensure successful outcomes! Margaret also discusses why Marketing should be on sales calls and how her team stays creative while working 100% remote.
Our Guest: Margaret Irons
Margaret on LinkedIn: https://www.linkedin.com/in/margaretirons/
Resources Mentioned in Episode
Ways to Tune In:
Qualified Marketing Leads Still Matter- The Revenue Hustle #16 - Mallory Lee
Speaking Your Customer’s Language - The Revenue Hustle #15 - Darshan Jain
Marketers can run Sales Teams and be CRO - The Revenue Hustle #14 - Rebecca Grimes
The Future Of SDRs - The Revenue Hustle #13 - David Dulany
Unlocking Growth at Professional Service Firms - The Revenue Hustle #12 - David Ryan
Mistakes CMOs make that get them FIRED - The Revenue Hustle #11 - MarkTack
Sales Reps Are More Important Than Marketing Channels - Gaurav Harode - The Revenue Hustle #10
Aligning Marketing With Finance - Cody Ward- The Revenue Hustle #9
Bubble Wrap the Customer Experience - Jen Spencer- the Revenue Hustle #8
Accounts are Where Marketing & Sales Meet- Jessica Dodson- the Revenue Hustle #7
Growing Channel Revenue Requires Defined Partner Roles- Heather Tenuto- The Revenue Hustle #6
Executing Account Based Marketing- Russ Gould-The Revenue Hustle #5
F the Funnel and Emphasize the Customer Experience -Jeff Pedowitz- The Revenue Hustle #3
How COVID-19 has changed B2B Selling - Lorin Coles -The Revenue Hustle #2
How to Align Marketing with Sales - Christine Hunter - The Revenue Hustle #1
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