In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector.
One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you.
All categories are different as they all have different needs, pressures, and frustrations.
For example, for Ben's HR consulting business, he divided his website into the following categories:
Listen in to find out why.
How would you divide up your customer/client categories?
This episode will help you to target the right types of businesses and people within those companies.
It will help you understand their needs, wants, questions, and concerns (and what they don’t want).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
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Episode 71 - Recruitment Business Owner Panel Discussion 1
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Episode 69 - (HR Consulting) Sarah Hamilton-Gill
Episode 68 (The One Big Thing That Can Break Your HR Business) with Aleksandra Kohut
Episode 67 - Su Patel of The HR Leadership Academy
Episode 66 - (Virtual Experiential Learning) Matthew Confer of Abilitie
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Episode 64 - (Redundancy Process Coaching) Jamie Getgood - The People Shift
Episode 63 - Vern Howard - Hallo (Digital Recruitment Events Platform)
Episode 62 - Jill West and Maria Dugan of Indigenous Employment Partners
Episode 61 – (Coaching & Mindfulness) Tim Segaller of Rising Minds
Episode 60 (B2B Sales) Jamie Martin
Episode 59 (BEN SOLO) - 10 Reasons Why Your Website Doesn't Bring In More New Clients For Your HR Business
Episode 58 - (Remote HR Consulting) Shamila Mhearban
Episode 57 - (HR Consulting & Membership) Kelly Tucker of HR Star
Episode 56 - Anthony Vaughan of E1B2 Collective
Episode 55 - Greg Kinnaird of Corporate Learning Solutions
Episode 54 - Shola Kaye (Communication Specialist & Speaker)
Episode 53 - Lucinda Carney of Actus (HR Software)
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