Employer branding is a very hot topic! Today we are here to challenge conventional wisdom and say that people pitch their company and themselves wrong.
They pitch what the company does and the perks they offer rather than the problems they are solving first. Talented people want to solve challenging problems!
Now I am a huge believer in looking at what everyone else is doing and doing the opposite… it works for me!
Today’s Quote
"A problem is a chance for you to do your best." - Duke Ellington
Show Guest
As a global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is the inventor of 3-1-3® Method, a discovery process that helps communicate ideas into three sentences, which is condensed into one sentence and then ultimately boiled down to three words. His book Ditch The Act: Unleash the Surprising Power of the Real You for Greater Success, will be published in October 2019 by McGraw-Hill. When he is not speaking, he is likely sailing.
Episode highlights
Problem
Psychology
Solutions
3-1-3 process - Tease out the problem you solve to uncover the actual pain! Solve the problem of.....
Pain being solved by the position & pain of the company that they solved by their customers. Alignment of pain points.
Eliminates being another me too company
Example of a good 3-1-3
The difference between success and failure hinges almost entirely on a company’s ability to hire the right team. One bad hire can destroy the company. We provide a step by step process that eliminates wrong hiring decisions. Startups need a competitive advantage when fighting for talent.
Rick’s first step
Key takeaways
Ryan's Social Media
Instagram Linkedin Twitter Facebook
Ben Mones- Need to Fill VS. Cultural Alignment
Lorraine Ladd: Learning Your ABC's. Always Be reCruiting!
Steve Higginbotham: Employee Engagement Starts From the Interview. Broken Interview, Broken Engagement!
Dr Deena Brown: The Hiring Power of Relationship Capital! Or You’ve Been Cat-fished
Ken Middleton: Thank You for Ghosting Me During Your Interview Process
Anderee Berengian: Hiring Good People is Hard....Not if You Hire for Culture First
Shane Bernstein: Removing the Obstacles (Comparison Shoppers) that are Slowing Down Your Hiring Process!
Marinela Gombosev: An Alternate Route for a Startup to Hire Salespeople
Angel Iscovich: Routine Hiring is Great for Business!
Lee Caraher: Boomerang Hires Knock Out All Others!
Mitch Balzer: Comparison Shopping has No Place in Your Hiring Process!
Diane Lee: Interviewing Etiquette Brings Out the Truth
David Ferguson: Do Personality Assessments Create Lazy Interviews?
Anthony Camacho- Sniffing Out Excellence When Hiring Salespeople
Mike “Batman” Cohen: Let's stop talking about Diversity & Inclusion as a Strategy
Special Event: Erik Huberman from TiECon SoCal
Mark Angel: How to Hire, Build Process & Lead in a Distributed Startup
Special Event: Beerud Sheth from TiECon SoCal
Ernie Basulto: Non-Verbal Clues to Discover the Truth in the Interview
Special Event: Brian Frankel from TiECon SoCal
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