It's well understood that a student housing staff who is successful at creating a positive experience for their residents will reap the rewards of earlier lease-ups, more referrals, lower marketing expenses, and potentially stronger rent increases. But the cost of creating a positive resident experience is hard to track because it's not just an expense related to an event, but it's a top-down, day-in day-out, living, eating, & breathing way of doing business. The real cost spreads beyond marketing line items to recruiting, training, and even maintenance expenses. In this episode Wes & Gretta sit down with Adam Yarber, the Director of Resident Experience at Campus Advantage, in front of a live audience at the SHI Regional Summit in Cincinnati to breakdown what it takes to create consistent and positive experiences for our student residents.
This episode is sponsored by Unilodgers. Make sure you are getting your property in front of more international students by listing your property at Unilodgers.com . For more information, go to www.Unilodgers.com/contact-us
For comments or questions, email us at contact@StudentHousingInsight.com
SHI2003: Recruiting and Keeping Employees with Stefanie Nolan & Nancy Giles
SHI2002: Dr. Doug Hallenbeck - Building University Relationships
SHI2001: Eli Routh - Operational Marketing?
Behind The Biz: Mike Spencer with StudentHousingSites.com
SHI1010: NMHC Student Housing Conference
SHI1009: Susan Folckemer-Structuring a PBSH Deal
SHI1008: Choosing the GC and an intro to a new co-host
SHI1007: Choosing a Management Firm for Student Housing
SHI1006: What to Expect this Season
SHI1005: Jerry Presley - Do students need internet access?
SHI1004 - SPI - Why Interior Design Needs Priority
SHI1003: Todd Meckley - The Pursuit for the Perfect Plans
SHI1002: Gretta Dare - Marketing is research!
SHI001: Why am I doing this podcast?
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