This is the second installment in a series titled “Better Than Normal – Designing Transformative Experiences,” which will provide tools to help you position your employee and customer experience for relevance in a COVID-19 and post-COVID-19 world.
I have been busier than I’ve ever been before during the pandemic, but in those rare moments of reflection, I have been able to evaluate what brings value and what was simply a habit, and your customers are doing the same.
For example, I used to live in hotels and on planes, but I haven’t struggled with getting my carry-on out of an overhead bin in months, and still business soars. Was all that air travel purposeful?
I am hoping my dry cleaner misses me because I was a loyal visitor when I wasn’t on the road. However, in the last few months, I haven’t had much of a reason to stop by. I’m not saying that planes, hotels, and dry cleaners aren’t important, I am merely suggesting that in this “better than normal” world we’re living in that all of us are given a chance to question decisions that used to seem reflective. It’s Monday, and I am home, I’d better go to the dry cleaner?
Let’s imagine your customers reflecting on the purposefulness of your business in their lives? How much of their purchases are driven by habit? How are you faring?
Ok, those are unpleasant questions, so let’s try something more positive. What might you do to increase the likelihood that customers will see the purposefulness of your offerings?
PODCAST: Top of Heart Not Top of Head? Sparking Delight Across Every Customer Experience
PODCAST: Customer Satisfaction vs Delight? Make the Choice for Business Survival
PODCAST: Amping up Delight - How to Actually Maximize Customer Pleasure
PODCAST: Are You in the Delight Business? How to Mix Pleasure into Every Customer Experience
PODCAST: Stick the Landing - How to Use the Peak End Theory to Amaze Customers
PODCAST - Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions
PODCAST - Moments of Truth: How to Master What Actually Matters to Customers
PODCAST - So You Want to Measure Customer Effort - 3 Things You Must Know
PODCAST - Are You Easy? How to Drive Loyalty by Reducing Customer Effort
What’s Love Got to Do with It? - How to Conquer Customers’ Hearts
Customer Experiences Beset with Bows - How to Celebrate and Delight Every Time
Stop Your Customers From Leaving - 5 Things You Urgently Need to Fix
Thanks for the Complaint – 4 Tips for Jaw-Dropping Customer Experience Fixes
Do Rewards Programs Produce Loyalty
Return on Experience - The Pot of Gold at the End of the CX
Target Delight Instead of Satisfaction | How to Drive Delight the Mercedes-Benz Way
Fueling Process and Technological Change | How to Drive Delight the Mercedes-Benz Way
Training for Delight | How to Drive Delight the Mercedes-Benz Way
Examining and Elevating Every Touchpoint | How to Drive Delight the Mercedes-Benz Way
From Promises to Commitments | How to Drive Delight the Mercedes-Benz Way
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