This is the final post in the series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. The goal of those objectives was to transcend customer satisfaction and instead deliver customer delight. So, what are the differences between customer satisfaction and delight and why did Mercedes-Benz set delight as their goal?
Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Clearly, when Mercedes-Benz dealers dissatisfy customers – those customers are likely to leave. Unfortunately, when Mercedes-Benz satisfies them - that didn’t ensure that they are going to return or recommend the luxury automaker. By contrast, when brands like Mercedes-Benz satisfy and deliver positive emotions, customers report higher engagement levels that predict repeat business and referrals.
Are you measuring customer satisfaction or delight?
Leveraging Trends to Drive Business Success through Customer Experience
2020 and Beyond | How to Deliver Memorable Customer Experiences in a World Without Walls
Looking Back, Letting Go, and Moving Forward
Imagine it is 2025 – How’s Your Customer Experience?
Slowing Down to Savor the Season – Unplugging to Connect!
Put a Bow on It | The Art of Wrapping and Trimming Your Customer Experience
Not All Customers are Jolly but Service Professionals SHOULD BE | 7 Tips for Managing Customer Complaints and Stress This Holiday Season
Winning this Holiday Season | The Art of Selling through Human Experience Creation
Create a Hostile Environment for the Ungrateful
The Formula for Experience Success: Artificial + Human Intelligence
Catching What‘s Right | The Art of Service Storytelling
Convenience over Privacy? Paying Attention to Consumer Trends
Inspiring Growth: Not Demanding It!
Customer Experience Excellence Requires Shared Communication Platforms
Success is a Patient, Team Sport – Experiencing Collaboration The Airbnb Way
The Never-ending Journey to Customer Experience Excellence
Silos Do More than Hold Grain – They Hold Back Customer Experience Growth
How to make EVERY DAY Customer Experience Day
The Benefits of Examination | How Would You Answer these Customer Experience Questions
How’s your growth mindset? The link between mindset and customer experience
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money