This is the final post in the series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. The goal of those objectives was to transcend customer satisfaction and instead deliver customer delight. So, what are the differences between customer satisfaction and delight and why did Mercedes-Benz set delight as their goal?
Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Clearly, when Mercedes-Benz dealers dissatisfy customers – those customers are likely to leave. Unfortunately, when Mercedes-Benz satisfies them - that didn’t ensure that they are going to return or recommend the luxury automaker. By contrast, when brands like Mercedes-Benz satisfy and deliver positive emotions, customers report higher engagement levels that predict repeat business and referrals.
Are you measuring customer satisfaction or delight?
Stronger Through Adversity | Put Your Mask On First
Stronger Through Adversity | Born from Conversation
Make it Technology-Aided and Human-Powered: Deliver a Flourish of Humanity
Make it Technology-Aided and Human-Powered: Map the Hybrid Journey
Make it Technology-Aided and Human-Powered: Compassion in Action
Make it Technology-Aided and Human-Powered: Be Compassionate
Better Than Normal - The Entrepreneurial New Days
Better Than Normal | The Listening New Days
Better Than Normal | The Empathic New Days
Better Than Normal - The Vulnerable New Days
Better Than Normal | The Purposeful New Days
Better Than Normal – The Good New Days
It’s Emotional – Finding Comfort in Uncertainty
It’s Emotional – Now is the Time to Design
It’s Emotional – Flip the Feeling
It’s Emotional – Listen to the Feelings Behind the Words
It’s Emotional – Honor the Fear
It’s Emotional – Focus on the Hole
Break the Glass – The ABCs of Customer Experience During COVID-19
Break the Glass – Be Surprisingly Kind
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money