This is the final post in the series, "How to Drive Delight the Mercedes-Benz Way."
In my book, Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way, I detail how Mercedes-Benz leaders transformed their customer experience through a clearly defined set of strategic objectives. The goal of those objectives was to transcend customer satisfaction and instead deliver customer delight. So, what are the differences between customer satisfaction and delight and why did Mercedes-Benz set delight as their goal?
Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Clearly, when Mercedes-Benz dealers dissatisfy customers – those customers are likely to leave. Unfortunately, when Mercedes-Benz satisfies them - that didn’t ensure that they are going to return or recommend the luxury automaker. By contrast, when brands like Mercedes-Benz satisfy and deliver positive emotions, customers report higher engagement levels that predict repeat business and referrals.
Are you measuring customer satisfaction or delight?
How to Learn and Lead with Agility | Mindset & Agility – The Rocket Fuel for Customer Experience Success
Why Customer Experience Equals Open Mindset
Remove the NOT | Mindset & Agility – The Rocket Fuel for Customer Experience Success
Embrace Ambiguity, Failure, and Fun | Mindset & Agility – The Rocket Fuel for Customer Experience Success
There’s More than One Way | Mindset & Agility – The Rocket Fuel for Customer Experience Success
World-Class CX Leaders | Storytelling – It‘s Worth its Weight in Gold…and Diamonds
Deliver 5 Levels of Value | Team Member and Customer Experience Value
Find the Value in the Data | Team Member and Customer Experience Value
It’s Not What You Value | Team Member and Customer Experience Value
Think Efficiency and Effectiveness | Team Member and Customer Experience Value
It’s Not About Price. It’s About Perceived Value. | Team Member and Customer Experience Value
What‘s Value Got to Do With It | Team Member and Customer Experience Value
Make it Simpler & Less Cluttered
Faster into the Future | How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World
Emotion Drives Memory | How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World
Deliver Memorable Internal and External Customer Experiences in a Pandemic & Post-Pandemic World
How to Deliver Memorable Customer Experiences in a Post-Pandemic World | We Are Forever Changed
The Gifts of the Pandemic | Stronger Through Customer Experience Elevation
The Gifts of the Pandemic | Stronger Through Gratitude
The Gifts of the Pandemic | Stronger Through Purpose
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