This episode discusses two important things any entrepreneur should know. First, how to use sponsorships to grow your brand and sales. Second, and much more important, is how to lead.
Santini is an Italian, family run premium cycling apparel company doing north of $30 million in annual sales. Started more than 60 years ago by her father, Monica Santini now runs the company her younger sister heading the marketing department. Together, they've grown through strategic sponsorship alliances and by cultivating their retail network. In this episode we discuss how they make those deals work for them, then transition into some of the challenges and benefits of being a female leader. Here's the important part: Her advice will help any leader foster a world class work environment that attracts and retains the best employees.
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Ep #074 - Lifestyle Businesses are Hard! w/ Endurance Sports Wire
Ep #073 - Creating the Entrepreneurial Growth Mindset w/ Joe Trodden
Ep #072 -Tiny Earth Toys' subscription toy rental service
Ep #071 - Magma Magazine App co-founder Jake Warner
Ep #070 - The Build Cycle is BACK!!!
Ep #069 - How to work with a PR firm w/ Verde's Kristin Carpenter
Ep #068 - Get Unlimited Content Marketing Ideas w/ Melanie Deziel
Ep #067 - How to start a conference w/ AppsEvents' Dan Taylor
Ep #065 - Launching a price-point consumer brand w/ Tifosi's Joe Earley
Ep #065 - Wolf Tooth Components on product ideas & work-life balance at startup
Ep #064 - How to build brand community like a local
Ep #063 - How to launch a CBD product w/ Hemp Daddys Caleb Simpson
Ep #062 - How to Grow & Lead a Real Business w/ Bluffworks' Stefan Loble
Ep #061 - How to Delegate Like a Pro with Belay Solutions' Bryan Miles
Ep #060 - How to Assemble an A-Team w/ Stryve Co-Founder Gabe Carimi
Ep #059 - Surprising benefits of Sales Systems w/ Cirrus Insight's Brandon Bruce
Ep #058: How to Eliminate Naysayers w/ Jeffrey Hayzlett
Ep #056 - Quit Being a Wantrapreneur & Start Now w/ AppSumo's Noah Kagan
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