This episode discusses two important things any entrepreneur should know. First, how to use sponsorships to grow your brand and sales. Second, and much more important, is how to lead.
Santini is an Italian, family run premium cycling apparel company doing north of $30 million in annual sales. Started more than 60 years ago by her father, Monica Santini now runs the company her younger sister heading the marketing department. Together, they've grown through strategic sponsorship alliances and by cultivating their retail network. In this episode we discuss how they make those deals work for them, then transition into some of the challenges and benefits of being a female leader. Here's the important part: Her advice will help any leader foster a world class work environment that attracts and retains the best employees.
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Ep #015 - Quit Your Day Job & Build Something Cool w/ Colorado Teardrops' Dean Wiltshire
Ep #014 - Build a Business Helping Others Become Entrepreneurs w/Beeline Bikes' Peter Buhl
Ep #013 - Develop an Alternate Sales Strategy w/ Mercury Cycle's Chris Mogridge
Ep #012 - Why you Can't Be Afraid of Being Different w/ Altra Running's Golden Harper
Ep #011 - How to Build a Business using Contractors w/ Chasing Epic's Steve Mokan
Ep #010 - Launch a Company While Living Abroad w/ Kogel Bearings' Ard Kessels
Ep #009 - How to Become a Coach w/ Peaks Coaching Group's Hunter Allen
Ep #008 - How to Run & Promote an Event w/ Breck Epic's Mike McCormack
Ep #007 - Building a Destination Resort Business w/ Mulberry Gap's Kate & Andrew Gates
Ep #006 - Challenges of Overseas Manufacturing & Customer Service w/ Boyd Cycling
Ep #005 - Growing your Market by Changing the Laws w/ Fullsteam Brewery's Sean Lilly Wilson
Ep #004 - Using Partnerships, Sponsorships & Smart Sales to Grow w/ DeFeet's Shane Cooper
Ep #003 - How to Bring Influencers to your Event w/ PressCamp's Lance Camisasca
Ep #002 - How to Start from your Van & Grow Big w/ Feedback Sports' Doug Hudson
Ep #001 - Everything You Need to Know to Design a Product w/ Lindarets' Marc Basiliere
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