PROCO360 | Best Podcast for Entrepreneurs and Business Owners
Business:Entrepreneurship
“When there’s CHAOS all around you, and when things are moving SO fast… the best way to figure out how to balance competing interests… is look at your values…”
Paul Raab, Managing Partner, Linhart PR
Notice that while Paul and I were together in the studio, we were 6 feet apart!
Normally when we think of “crisis communications” it’s about a company that’s having to do emergency public relations because it did, or is accused of doing, something BAD (ie, an oil spill, harassment), and it has to defend its reputation. That’s NOT what’s happening here in the face of the coronavirus. In this case, something has happened TO everyone, TO every company. Still, while not at “fault,” leaders need to speak to the issue in ways that support their people, their brand and their values. It’s tricky, so I recruited a seasoned PR pro for this very important and timely interview. Even when we’re past this challenge, you’ll find the lessons in this podcast episode valuable.
”Name-Image-Likeness” Matchmaker
Passion-Based Retailer a Spicy Success
Peeing Outside is Patented, Branded
Performance Fabric Breakthrough
Journey to Getting Med Device to Market
40% of Global Bison Market
Yeti Cycles Built to Go Fast
Not Kidding About Having Fun
Starting from Skratch, Maturing as CEO
Talent Propels Rocket Engines
Disrupting the Ticketing Industry for Good
$300,000 on credit cards to reach $1 Billion in Revenue
Digital Marketing - Through the Noise
Driving Profits to Local Business
Teenager’s Detailing Biz Now a National Brand
Small Satellites Take York Space Into Orbit
I Drink Water That Makes Me Sick
Reporter’s Take on Colorado Tech & Innovation
Inside the Flaps of Yurts, Tipis and Tents
”Pay as You Mow” Robot
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