What if we had a bank of consumer good sustainability ratings so that we could compare products environmental impacts without having to rely on shady marketing or generic symbols? And what if that bank of ratings was crowd-sourced in the same manner that individual people built Wikipedia, Reddit, and Waze and then combine those efforts with machine learning, artificial intelligence, and good old fashion expertise. Well, what you would get is Finch.
On the show today is Lizze Horvitz, CEO and Founder of Finch. Finch aims to decode sustainability and empower consumers to make better purchasing decisions. Lizzie started Finch in March of 2020 to educate people on the ins and outs of sustainability by turning complex scientific facts into simple, actionable insights. Launching as a browser extension, Finch fuses expert scores on products' environmental and social impacts with functional reviews from real people.
During the interview we discuss Lizzie's lifelong commitment to sustainability, how that helped her as a founder, the myth that purchasing sustainably means spending more money, and bar shampoo. (Yes, you read that right, bar shampoo.)
You can connect with Lizzie via email at hey@choosefinch.com or follow her on LinkedIn.
Season two is powered by Climate People. If you are a software developer or recruiter looking to get into climate tech, Climate People is the best place to start. You can reach Brendan Anderson, CEO of Climate People, at brendan@climatepeople.com.
Keep up with the show by following The Net Zero Life on Twitter and Instagram (@thenetzerolife).
You can also get in touch at www.thenetzerolife.com or via email at nathan@thenetzerolife.com.
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#40 Sustainable Food and Refrigeration with Manik Suri, Founder and CEO of Therma
#39 Reporting on the Climate Space with Akshat Rathi of Bloomberg Green
#38 Rating Carbon Markets with Ted Christie Miller, Head of Carbon removal at BeZero Carbon
#37 Energy Innovation Towards Net Zero with Bryan Trudel Co-founder of Avatar Innovations
#36 Climate Science 101 for the Consumer with Dr. Kimberly Nicholas, Author of Under The Sky We Make
#35 Renewable Drinking Water with Neil Grimmer, Brand President of Source Global
#34 Financing a Net Zero Future and Carbon Recycling with Dr. Jennifer Holmgren, CEO of LanzaTech
#33 Seven Practical Steps to Save the Planet with Justin Gillis and Hal Harvey, authors of The Big Fix
Introducing: The Net Zero Life Season 4
#32 Investing in a Net Zero Future with Louis Schick, Director of Investments at Clean Energy Ventures
#31 The True Impact of Renewable Energy, with Laura Zapata, CEO and Co-founder of Clearloop
#30 Reversing Climate Change through Podcasts with Ross Kenyon, Co-Founder of Nori and Host of the Reversing Climate Change Podcast
#29 Creating New Markets to Achieve Net Zero with Elena Schmidt, Executive Director at The Roundtable on Sustainable Biomaterials (RSB)
#28 The Sustainable Possibilities of Crypto with Jonathan Rackoff, ex Coinbase, Obama White House and EPA
#27 Discovering Your Inner Environmentalist with Mark Tercek, Former CEO of The Nature Conservancy
#26 Grand Challenges with Apoorv Sinha and Madison Savilow of Carbon Upcycling, winners of the Carbon X-Prize X-Factor Award
#25 Why Net Zero Starts with the Grid with Rob Gramlich, Founder and President of Grid Strategies LLC
#24 Sustainable Corporate Governance with Diana Birkett Rakow, SVP Alaska Airlines
#23 Hacking Our Way Out of the Climate Crisis with Gavin McCormick, Executive Director of WattTime
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