What if we had a bank of consumer good sustainability ratings so that we could compare products environmental impacts without having to rely on shady marketing or generic symbols? And what if that bank of ratings was crowd-sourced in the same manner that individual people built Wikipedia, Reddit, and Waze and then combine those efforts with machine learning, artificial intelligence, and good old fashion expertise. Well, what you would get is Finch.
On the show today is Lizze Horvitz, CEO and Founder of Finch. Finch aims to decode sustainability and empower consumers to make better purchasing decisions. Lizzie started Finch in March of 2020 to educate people on the ins and outs of sustainability by turning complex scientific facts into simple, actionable insights. Launching as a browser extension, Finch fuses expert scores on products' environmental and social impacts with functional reviews from real people.
During the interview we discuss Lizzie's lifelong commitment to sustainability, how that helped her as a founder, the myth that purchasing sustainably means spending more money, and bar shampoo. (Yes, you read that right, bar shampoo.)
You can connect with Lizzie via email at hey@choosefinch.com or follow her on LinkedIn.
Season two is powered by Climate People. If you are a software developer or recruiter looking to get into climate tech, Climate People is the best place to start. You can reach Brendan Anderson, CEO of Climate People, at brendan@climatepeople.com.
Keep up with the show by following The Net Zero Life on Twitter and Instagram (@thenetzerolife).
You can also get in touch at www.thenetzerolife.com or via email at nathan@thenetzerolife.com.
#4 Negative Emissions Via Plants with Kelly Hering, CTO and Co-founder of Charm Industrial
#3 Carbon (and Guilt) Free Flying with Val Miftakhov, Founder & CEO of ZeroAvia
#2 Offsetting Your Carbon Footprint with Mimi Tran Zambetti, Co-founder of Wren
#1 "Nudging" with Dan White, CEO of Signol
The Net Zero Life
Create your
podcast in
minutes
It is Free
The Modern West
Just Dumb Enough Podcast
Voices of Misery Podcast
House of Whimsical Terror
Stuff You Should Know
Timcast IRL