Our interview guest is Eric Miao, Chief Customer Officer with Attentive, who discusses how retailers are currently using SMS as a marketing tool and how they can leverage the platform in a way that remains authentic to their brand. He also discusses examples from popular retailers’ launch of SMS campaigns, including Michaels’ launch during a recent Q4. In news, Academy Sports + Outdoors sets sales records amidst high demand for athletic wear and outdoors gear, and we look ahead to Halloween seasonal sales in 2021.
The Retail Focus Podcast is proud to partner with Quantum Metric to present this week’s show. Visit them at quantummetric.com/podoffer, promo code RETAILFOCUS, to see if your business qualifies to receive their “12 Days of Insights” offer. Restrictions apply.
Retail Focus 1/23/22 – The 2022 Retail Industry Outlook; Potential Changes for Save A Lot in Florida
Retail Focus 1/17/22 – Accessibility in E-Commerce; Big Lots Spies Brick-and-Mortar Growth
Retail Focus 1/9/22 – Building an Effective Retail Promotions Platform; Holiday Sales Numbers Trickle In
Retail Focus 1/2/22 – Developments in Implementation of In-Store Audio; Hy-Vee Seeks National Growth
Retail Focus 12/26/21 – Retail Technology Implementation in 2022; Rite Aid’s Inventory Turns Improve
Retail Focus 12/19/21 – Finding the Right Retail Executive; Lowe’s Presents Their 2022 Preview
Retail Focus 12/12/21 – Creating an Effective Retail Returns Process; Good News/Bad News with Costco & GameStop
Retail Focus 12/5/21 – The Relationship Between Banks & Retailers; Dollar General Releases 2022 Growth Plans
Retail Focus 11/28/21 – How Shopping Centers Are Adjusting to Holiday Projections; Dollar Tree to Increase Prices
Retail Focus 11/21/21 – Thanksgiving Weekend Sales Expectations; Ross’ Deal Flow Remains Strong, CVS Closures
Retail Focus 11/14/21 – Communicating with Consumers About Holiday Purchases; Party City Shifts Focus
Retail Focus 11/7/21 – Oracle Retail’s Latest Consumer Data; Retail REITs See Occupancy Numbers Rise
Retail Focus 10/31/21 – O’Reilly’s Sales Increase; Sherwin-Williams Fights Through Shortages; Dollar Tree & Instacart
Retail Focus 10/24/21 – Deep Dive Into Deloitte Holiday Projections; Albertsons Sees Sales Increases
Retail Focus 10/17/21 – How Small Retailers Should Approach the Holidays in 2021; Center-Store Grocery Data
Retail Focus 10/10/21 – Lessons Learned from the Growth of Home Depot; Walmart’s Last-Mile Service Signs Deal
Retail Focus 10/3/21 – Marketing & Communication with Customers in Q4; Bed Bath & Beyond Takes Step Back
Retail Focus 9/26/21 – Current State of Transportation & Logistics; Costco’s Inflation, Supply Chain Insight
Retail Focus 9/20/21 – Deloitte’s Early Holiday Projections, Kroger’s New Instacart Convenience Partnership
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