In this episode, Paul Holmes talks to Silvia Taylor, SVP of corporate affairs at Novavax, and Adam Hildreth, founder/CEO of Crisp, about the reputation issues facing the pharmaceutical industry as the largest vaccine effort in the world rolls out to combat Covid-19. The group also addresses the disinformation Novavax had to deal with as part of their clinical trials and how the global pandemic has accelerated the urgency for transparency and humanity in healthcare communications.
Understanding Generation Alpha with Hotwire's Laura MacDonald (Ep. 179)
FHF's Steph Bailey On The Authenticity Gap (Ep. 178)
Adam Ritchie on Invention in PR (Ep. 177)
WARC's David Tiltman on marketing effectiveness (Ep. 176)
The Evolution of Influencer Marketing with Cathy Planchard (Ep. 175)
Asad Dhunna on diversity and inclusion in PR (Ep. 174)
Mars' Kimberly West on 'purpose fatigue' (Ep. 173)
EY's Janet Balis (Ep. 172)
Jenna Young on Cannes and creativity (Ep. 171)
Gail Heimann's highlights & lowlights from Cannes 2019 (Ep. 170)
WE's Kass Sells on agency transformation (Ep. 169)
Cannes: The data-driven PR industry, with Weber Shandwick (Ep. 168)
The Rise of Virtual PR Agencies (Ep. 167)
Why public relations & SEO need each other (Ep. 166)
Cheryl Overton on what real diversity looks like. (Ep. 165)
Larry Weber on how far tech PR has come (Ep. 164)
The Method Communications Acquisition (Ep. 163)
Claudine Moore; Digiday's Brian Morrissey (Ep. 162)
Notes from Newhouse School/Fear & The Future of PR (Ep. 161)
Tom Doctoroff on Chinese brands & consumers (Ep. 160)
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