In this episode, Paul Holmes talks to Silvia Taylor, SVP of corporate affairs at Novavax, and Adam Hildreth, founder/CEO of Crisp, about the reputation issues facing the pharmaceutical industry as the largest vaccine effort in the world rolls out to combat Covid-19. The group also addresses the disinformation Novavax had to deal with as part of their clinical trials and how the global pandemic has accelerated the urgency for transparency and humanity in healthcare communications.
KPMG's Jane Lawrie on AI and ESG
The power of communications in accelerating sustainability adoption
Truth, Trust & Trickery
The Burson mega-merger: is bigger better?
The Lowdown On Analyst Relations
Global Healthcare Campaigns, Myth Or Reality?
Using AI To Supercharge Success
Havas Red On The Maturation of Influencer Marketing
The critical role of comms in decriminalising suicide
HBCU Sports In The Limelight
Cross-Generational Communications: Creating Ageless Connections
Moderna Chief Brand Officer Kate Cronin
PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
Brands Should Act More Like Creators
Ex-AIIB comms chief Bob Pickard
The Rise Of Misinformation And What It Means For Brand Storytellers
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
Maureen Lippe On Radical Reinvention
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