Let’s talk about Audio Branding! What the heck IS Audio Branding, you ask? In this podcast, host Linda Bruno talks with Jodi Krangle, a voice actor and recording artist. They discuss audio branding, which is a brand sound that represents the identity and values of a brand in a distinctive manner. This includes audio logos, branded functional sounds, brand music, or the brand voice. Krangle was originally a singer before she became a voice actor and she performs in front of geeky fans as part of a small subsection of music called FILK. She also talks about how she got into voiceover by volunteering her time at the CNIB. Finally, they discuss how voice actors can use audio branding to inform their own voiceover brands. Enjoy another laid-back episode on The Voiceover Gurus podcast!
Get more info on Jodi here:
I’ve been a voice actor since 2007 and have worked with clients from major brands all over the world including Dell, BBVA & Kraft. I’m also a singer and in 2015, I put out my own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what I do, I’ve learned a lot about sound and how it influences people. My own podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on me, visit voiceoversandvocals.com .
FOR MORE INFO ON THE SHOW, PLEASE VISIT:
https://voiceover.guru/
https://learnwiththegurus.com/
Linda Bruno Voice Actress https://www.lindabruno.com
Ep 103 - New Years’ and Guru Copy Challenge
Ep 102 – Marketing and Sales Concepts with Paul Schmidt
Ep 101 - Unspoken Business Etiquette Tips
Ep 100 - The Gurus’ Promo Guy, Brian Lee
Ep 99 - Coaching Updates and Mental Health
Ep 98 - Acting Guru Alyssa Jayson
Ep 97 - The Next Stage For Guru Linda
Ep 96 - End Of Summer Catchup
Ep 95 - Financial Experiences as a VO Actor
Ep 94 – The Gurus Welcome Bodalgo Founder Armin Hierstetter
Ep 93 - How To Be A Pro With Your Clients
Ep 92 - Agent Pitfalls, Red Flags and VO Nonsense
Ep 91 - Marketing Ideas with Rob Carbone
Ep 90 - A Students Journey to Full Time VO
Ep 89 - Dubbing Technology with VoiceQs Steven Renata
Ep 88 - Student Question Time
Ep 87 - The Gurus Catch Up
Ep 86 - Getting To Know Us
Ep 85 - What Is Your Voiceover Motivation?
Ep 84 - Happy New Year Hang
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