Let’s talk about Audio Branding! What the heck IS Audio Branding, you ask? In this podcast, host Linda Bruno talks with Jodi Krangle, a voice actor and recording artist. They discuss audio branding, which is a brand sound that represents the identity and values of a brand in a distinctive manner. This includes audio logos, branded functional sounds, brand music, or the brand voice. Krangle was originally a singer before she became a voice actor and she performs in front of geeky fans as part of a small subsection of music called FILK. She also talks about how she got into voiceover by volunteering her time at the CNIB. Finally, they discuss how voice actors can use audio branding to inform their own voiceover brands. Enjoy another laid-back episode on The Voiceover Gurus podcast!
Get more info on Jodi here:
I’ve been a voice actor since 2007 and have worked with clients from major brands all over the world including Dell, BBVA & Kraft. I’m also a singer and in 2015, I put out my own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what I do, I’ve learned a lot about sound and how it influences people. My own podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on me, visit voiceoversandvocals.com .
FOR MORE INFO ON THE SHOW, PLEASE VISIT:
https://voiceover.guru/
https://learnwiththegurus.com/
Linda Bruno Voice Actress https://www.lindabruno.com
Episode 23 - Staying Motivated In A Tough Biz
Episode 22 - Let's Talk Animation with Lisa Biggs
Episode 21 - The Importance of a Web Presence for VO Actors
Episode 20 - The Secret To Long Term Success
Episode 19 - Finding The Funny with Characters
Episode 18 - Let's Talk About Studios with Dave
Episode 17 - Avoiding Bad Voiceover Coaching
Episode 16 - How To Set Yourself Apart From Other Talent
Episode 15 - What Do Producers Want?
Episode 14 - VO Actress and Coach Tina Zaremba
Episode 13 - Exec Comedy Producer Mike Hand
Episode 12 - All About IVR with Barb Lyon
Episode 11 - Traveling and Equipment with Linda and Brian
Episode 10 - Improv Gal Rebecca Haugh
Episode 9 - What are the current vocal trends? Linda and Brian discuss
Episode 8 - Promo Guy Brian Lee
Episode 6 - Welcome Voice Acting Coach Alyssa Jayson
Episode 5 - The Untold Rules About Submitting Demos
Episode 4 - Getting Paid, Ain't It A Bitch?
Episode 3 - Dealing with Difficult Clients
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