Episode: 00185 Released on November 13, 2023 Description: Svetlana Gubin didn’t let a language barrier stop her from breaking into the law enforcement analysis industry, and is now currently teaching other analysts how to effectively present data through the power of, well, Power BI. Svetlana shares how she capitalized on her advanced mathematical skills to secure a position as a crime analyst, and why she preferred her transition to a business analyst for the Oakland Police Department. While Svetlana had worked on a variety of investigations, including homicides, drugs, and gang violence, Svetlana focuses on her ability and fascination with finding patterns and series within a seemingly random dataset of criminal activities. Svetlana and Jason discuss the phenomenon of most agencies focusing heavily on basic descriptive analysis, when there’s so much more powerful analytics that an analyst can focus on in order to address crime reduction and public safety policies. Svetlana is currently a business analyst for the Oakland Police Department and teaches Power BI for Law Enforcement through the IACA.
CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $50 gift card from us. Happy hunting!
Name Drops: Michel Voss/Michael Raney (00:07:44)
Public Service Announcements:
Laura Weaver (https://www.leapodcasts.com/e/atwje-laura-weaver-weaving-through-the-data/)
Dr. Carlena Orosco (https://www.leapodcasts.com/e/atwje-carlena-orosco-the-policing-strategist/)
Related Links:
https://www.oaklandca.gov/topics/police-data
https://www.justice.gov/usao-ndca/pr/bearded-bandit-sentenced-45-months-prison-bank-robbery-spree
https://abc7chicago.com/bearded-bandit-sought-for-15-bank-robbery-incedents-arrested-in-brentwood/1260719/
https://www.r-project.org/
https://medium.com/javarevisited/10-free-data-science-online-courses-for-beginners-a5fe78c2cb7b
Association(s) Mentioned: California Crime & Intelligence Analysts Association (CCIAA), IACA
Vendor(s) Mentioned:
Contact: https://www.linkedin.com/in/svetlana-gubin-b3866350/
Transcript: https://mcdn.podbean.com/mf/web/ttyegx/SvetlanaGubin_transcript.pdf
Podcast Writer: Mindy Duong
Podcast Researcher:
Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com.
Logo: Designed by Kyle McMullen. Please visit www.moderntype.com for any printable business forms and planners.
Podcast Email: leapodcasts@gmail.com
Podcast Webpage: www.leapodcasts.com
Podcast Twitter: @leapodcasts
00:00:17 – Introducing Svetlana
00:05:23 – US Journey in Math Education
00:14:34 – Liking Stats
00:16:44 – The Internship
00:30:39 – Break: Laura Weaver & Dr. Carlena Orosco
00:31:41 – The Stolen & Recovered Equation
00:35:29 – ABS: Bank Robbery Series
00:43:47 – Becoming an Analyst
00:49:46 – Data Science
01:06:29 – Personal Interest: All of the Half Marathons
01:10:42 – Words to the World
ATWJE - David Cariens - The Analysis Writer
ATWJE - Nicolas Smith - The Analyst That Never Gives Up
ATWJE - Lenny Leedy, the Excel Guru
ATWJE - Kyle McFatridge - The SNA SME
ACIA - Dr. Tarah Hodgkinson: Influencing change in the Crime Prevention strategies used within LEA’s
ATWJE - Shannon Strelioff - The Analyst Making a Buzz
ATWJE - TJ Sweet - The Data Specialist
ATWJE - Lorie Velarde - The The Geographic Profiling Analyst
ATWJE - Christine Casajuana-Smith - The Analyst with Many Titles
ATWJE - Dr. Carlena Orosco - The Policing Strategist
ACIA - Jeff Weyers: Finding Terrorists Through Open-Source Intelligence
ATWJE - Charles Giberti - The Kingmaker
ATWJE - Annie Mitchell - The Life of the Party
ATWJE - Brian Napolitano - The Legend of Tomorrow
ATWJE - Amy Varela - The Sharing Analyst
ACIA - From New Scotland Yard, to Interpol, to Risk services -what does intelligence mean to Mark Nuttall
ATWJE - Lindsey Calvillo - The #1 Pick
ATWJE - 2022 LEIU/IALEIA Conference Reactions
ATWJE - Brook Segaard - Going Above & Beyond
ATWJE - Lindsay Witter - The Multi-Award Winning Analyst
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