Episode: 00185 Released on November 13, 2023 Description: Svetlana Gubin didn’t let a language barrier stop her from breaking into the law enforcement analysis industry, and is now currently teaching other analysts how to effectively present data through the power of, well, Power BI. Svetlana shares how she capitalized on her advanced mathematical skills to secure a position as a crime analyst, and why she preferred her transition to a business analyst for the Oakland Police Department. While Svetlana had worked on a variety of investigations, including homicides, drugs, and gang violence, Svetlana focuses on her ability and fascination with finding patterns and series within a seemingly random dataset of criminal activities. Svetlana and Jason discuss the phenomenon of most agencies focusing heavily on basic descriptive analysis, when there’s so much more powerful analytics that an analyst can focus on in order to address crime reduction and public safety policies. Svetlana is currently a business analyst for the Oakland Police Department and teaches Power BI for Law Enforcement through the IACA.
CHALLENGE: There are Easter eggs in one of the tables of the Excel chapter that Jason wrote for the IACA textbook. First-person to email us at leapodcasts@gmail.com about what the Easter eggs are will receive a $50 gift card from us. Happy hunting!
Name Drops: Michel Voss/Michael Raney (00:07:44)
Public Service Announcements:
Laura Weaver (https://www.leapodcasts.com/e/atwje-laura-weaver-weaving-through-the-data/)
Dr. Carlena Orosco (https://www.leapodcasts.com/e/atwje-carlena-orosco-the-policing-strategist/)
Related Links:
https://www.oaklandca.gov/topics/police-data
https://www.justice.gov/usao-ndca/pr/bearded-bandit-sentenced-45-months-prison-bank-robbery-spree
https://abc7chicago.com/bearded-bandit-sought-for-15-bank-robbery-incedents-arrested-in-brentwood/1260719/
https://www.r-project.org/
https://medium.com/javarevisited/10-free-data-science-online-courses-for-beginners-a5fe78c2cb7b
Association(s) Mentioned: California Crime & Intelligence Analysts Association (CCIAA), IACA
Vendor(s) Mentioned:
Contact: https://www.linkedin.com/in/svetlana-gubin-b3866350/
Transcript: https://mcdn.podbean.com/mf/web/ttyegx/SvetlanaGubin_transcript.pdf
Podcast Writer: Mindy Duong
Podcast Researcher:
Theme Song: Written and Recorded by The Rough & Tumble. Find more of their music at www.theroughandtumble.com.
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Podcast Email: leapodcasts@gmail.com
Podcast Webpage: www.leapodcasts.com
Podcast Twitter: @leapodcasts
00:00:17 – Introducing Svetlana
00:05:23 – US Journey in Math Education
00:14:34 – Liking Stats
00:16:44 – The Internship
00:30:39 – Break: Laura Weaver & Dr. Carlena Orosco
00:31:41 – The Stolen & Recovered Equation
00:35:29 – ABS: Bank Robbery Series
00:43:47 – Becoming an Analyst
00:49:46 – Data Science
01:06:29 – Personal Interest: All of the Half Marathons
01:10:42 – Words to the World
ACIA - Organised Crime Training by Expert Chris Allen (ft the Police Science Dr)
ATWJE - Tammy Michelson - The Human Trafficking SME
ATWJE - Agnes Aponte Munoz -the Pride of Puerto Rico Analyst
ATWJE - Jason Elder - The Host
ACIA - Emma Riches: The Outgoing Analyst
ATWJE - Seth Potts - The Analyst with the Easy Button
ATWJE - Joe Lorenz - The Paying Dividends Analyst
ATWJE - Kelly Kimsey - Bram Stoker’s Analyst
ACIA - Dr Susanne Knabe-nicol AKA the Police Science Dr
ATWJE - Joseph Ryan - The Bulletproof Analyst
ATWJE - Jenny Tsang - The Badass Analyst
FBTT: Criminal Intelligence Analysis Support to Crime Scene Examination
ATWJE - Jessica LeBlanc - The 90 Percentile Analyst
ATWJE - Nick Lootens - The Data Origins Analyst
ACIA - Nadia Tuominen: The Creator
ATWJE - Dr. Rachel Santos - The Stratified Analyst
ATWJE - Alex Lynch - The Rising Star
ACIA - Phil Rudkin: The Benefits of Practice Based Courses in Policing and Law Enforcement
ATWJE - Jessica Elsmore - The Hustler
FBTT: A Little Chat - Proper Use of Interviewing for Evidence
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