How often do you encounter the word "thought leader" in your daily consumption of content? As you might have guessed, it is a truism that thought leaders tend to be the most successful individuals or firms in their respective fields. However, thought leadership can be so much more than that. Today, Kirk and Matt discuss whether you have what it takes to become a thought leader. At Top Advisor Marketing, being a thought leader goes beyond the basic definition. It's not a pedigree. It's not about where you went to school. Thought leadership is about providing the best and deepest answers to your clients' biggest questions in the format they prefer. If you're ready to task yourself with becoming a thought leader, listen in and find out how you can use what you know, and who you know, to take your expertise to the next level.
RESOURCES: Russ Alan Prince and Bruce Rogers - ContributorBlog Post: What is a Thought Leader?
Michael Brenner Article: What Is Thought Leadership? And When You Should Use It?
Episode 213 - How to Develop Your Executive Presence — With Steve Kosch
Episode 212 - PR Strategies That Get Advisors the Most Attention — With Warren Weeks
Episode 211 - Business Tips for a Dialed-In and Successful 2020
12 Days of Marketing - Episode 12 — The Best Tips From Our 12 Days of Marketing Series
12 Days of Marketing - Episode 11 — Best Practices for Showcasing Your Expertise on Social Media
12 Days of Marketing - Episode 10 - How to Create Your Powerful Hook
12 Days of Marketing - Episode 9 — 9 Ways to Become a Good Podcast Guest
12 Days of Marketing - Episode 8 — 8 Ways to Retain Your Audience
12 Days of Marketing - Episode 7 — 7 Ways of Self-Marketing for Advisors
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12 Days of Marketing - Episode 5 — How to Think of In-Demand Podcast Topics Now
12 Days of Marketing - Episode 4 — 4 Benefits of Niche Marketing for Advisors
12 Days of Marketing - Episode 3 — 9 Best Practices for Building Your Marketing Team
12 Days of Marketing - Episode 2 — 2 Ways to Keep Your Prospects Engaged During the Sales Process
12 Days of Marketing - Episode 1 — 1 New Marketing Strategy: Micro-Influencer
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Special Mini Series: 3 Part Research Series - Study Results of High-Net-Worth Breadwinners: Episode 2
Special Mini Series: 3 Part Research Series - Study Results of High-Net-Worth Breadwinners: Episode 1
Episode 209: How to Become a Great Podcaster— With Tim Wohlberg
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