In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill & Knowlton to create the world's biggest PR firm, Burson. The conversation covers bringing the legacy name back to the industry, the talent implications of the merger, whether we'll see more consolidation across other networks, and the potential impact of AI on business decisions within big agencies. The duo also catch up on the recent World Economic Forum in Davos, and the apparent retreat of corporate activism in the wake of geopolitical and social tensions.
Davos Voices: Ketchum's Barri Rafferty (ep. 201)
The remarkable legacy of Harold Burson (Ep. 200)
How brands can prepare for the impact of purpose (Ep. 199)
Jennifer Risi & Bonin Bough on Collaboration (Ep. 198)
PRovoke19: Teneshia Jackson Warner (Ep. 197)
Tony Hollingsworth on The Global Listen Campaign (Ep. 196)
PRovoke19: UNCF's Dr Michael Lomax (Ep. 195)
Prince Andrew's Newsnight Interview (Ep. 194)
Maxim Behar on the global PR revolution (Ep. 193)
OPPI's TK Kanchana (Ep. 192)
Brands looking inward & other takeaways from #PRovoke19 (Ep. 191)
Doing business in China; PRovoke19 preview (Ep.190)
Bringing artificial intelligence stories to life (Ep. 189)
How to grow, build and sell a PR agency (Ep.188)
Portland's Total Value Index: PR lessons for brands (Ep.187)
Panasonic on making its name as a B2B brand (Ep. 186)
The missing link to college-age influencers (Ep. 185)
What agencies & talent look for in each other (Ep. 184)
Hong Kong's Reputation Challenge (Ep. 183)
Can America's top CEO's save capitalism? (Ep. 182)
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