Package Your Genius Personal Branding Podcast
Business:Careers
Spring is almost here, and in my opinion, this is the perfect time to be thinking like a planter.
If you owned a farm and were preparing for the spring planting season, what would you be doing?
Likely assessing last year's harvest to determine what worked and what didn't.
You may talk to your customers to find out which crops were most in demand, and which ones you could plant less of.
You'd be spending time making the decisions that would impact your season of growth.
The same can be true for your brand. At this point in the year, you likely know about the major speaking engagements that are on the calendar. You know about most of your major travel. If you're an entrepreneur, you have an idea of the major service or program launches happening soon or later in the fall.
How are you preparing?
Better yet, how are you planning to make a record of the success you're going to create in the upcoming growth months of the year?
I spoke with a current Package Your Genius Academy student who has a number of big speaking engagements on her calendar this spring. Some of these talks occur at major annual conferences for her industry. I asked her to consider preparing for the opportunities coming her way - not simply by preparing her remarks and shaping her deck; I challenged her to think about how could she be intentional about snagging other visibility opportunities to coincide with her talks.
For example, could she write an op ed and pitch it to either a major national newspaper or an industry publication all her peers read? Could she look at the cities where she'll be speaking and research local news outlets where she could potentially book a segment while she's in town? How can she leverage the hard work she's already doing to deliver an amazing talk and create a way for others in her industry to learn from her?
How could she plan to make sure there's a record of her being there, saying what she said and delivering her genius?
That's one of the reasons I'm so passionate about media. Say what you will about it, media coverage creates a record of what happened. It reminds the world of what you did, what you said, and that you were there.
In an era of disappearing media as Dr. Richardson discussed on episode 69, it's all the more important in today's digital age to make sure your story is being recorded permanently.
What's coming up on your agenda? What do you want to add to the historical record? What op ed can you write? What coverage can you go after to make a record that you said what you said, did what you did and made the contribution you made?
As Mentioned During the Episode
During the recent Virtual PR Conference I announced a new PR program we're launching specifically for experts who are building their personal brands. Maximum Exposure is an opportunity for you to work with my team of experts to meet with journalists, brainstorm story ideas, fine tune your message and pitch the media every single month. We're accepting applications, so if PR is on your agenda for this year, submit your application and plan to join us. Submit your application
[Ep. 44] I help a psychologist reframe her fear of self promotion to build her brand beyond academia
[Ep. 43] Refresh Your Network - the Magic of Reconnecting After a Long Absence
[Ep. 42] Deferred not denied: keep making your lists
[The Personal Branding Journey] Prioritizing your purpose over everything
[The Personal Branding Journey] From Corporate Accounting to Purposeful Play
[The Personal Branding Journey] Making the Leap from 9-5 Job to Full-Time Consultant
[The Personal Branding Journey] Hadiya Williams on building your brand as an artist and introvert
[The Personal Branding Journey] Joy Lacy on focus, narrowing your niche and overcoming naysayers
[Ep. 41] How to harness your focus, get mindful and set clear priorities with Meico Whitlock
[Ep. 40] The World Is Telling You Who You Are: How to Stop Leaving $$ on the Table
[Ep. 39] Package Your Childhood Genius - finding your passions early with DJ Connor B
[Ep. 38] Who's Holding You Accountable? How Being in Your Head is Costing you Your Dream...
[Ep. 37] How to push past impostor syndrome and claim the full power of your gift
[Ep. 36] When preparation becomes procrastination and why you should stop listening to the experts
[Ep. 35] The Gift and the Curse of the High Achieving Mindset with Dr. Reisha Moxley
[Ep. 34] Why aren't you asking for help?
[Ep. 33] When the holidays are...hard. Dealing with the sadness that can come with the season
[Ep. 32] Do the work
[Ep. 31] Are you prioritizing connection?
[Ep. 30] Turn your homemade beauty product into an EMPIRE with Gwen Jimmere, CEO of Naturalicious
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