In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book. For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts
Dove campaigns https://www.dove.com/uk/stories/campaigns.html
This Girl Can https://www.thisgirlcan.co.uk/
Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004
Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA
These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/
Moneybox https://www.moneyboxapp.com/
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald
Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain
Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts
The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information
Twitter: @Nextdoor_UK Website: https://nextdoor.co.uk/
Follow us on Instagram @HYG5MPod
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
Over Online Networking and Why We're Wired to Love What We Create
I Communicate in GIFs Now and Media Training with Genelle Aldred
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Unexpected Channels and Africa's Tech Story with Maria Adediran
Jargon and Everyone Wants a.....
More Than a Hashtag and 'Competitive' is Not a Salary Bracket
Loneliness in PR and Feast & Famine of Freelance
Marketing to Parents and Making Motherhood More Real with Clemmie Telford
Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman
Going Viral and Getting PR in the PR Industry with Arvind Hickman
Reels vs Tiktok and Creative Control
What They Didn't Tell Me and Fashion PR post-COVID with Stephan Rabimov
I Have a Ring Light and Love It and How to Make Your Slides Beautiful
Dealing with Rejection and Developing a Comms Career with Adam Driver
Perfectionism and Whitewashing in the PR Industry
The State of LinkedIn and Creating Community with UK Black Comms Network
Being Kind and the NextDoor App
Super Bowl Ads and Online Abuse and Trolling in Sport
It's a Sin and Rethinking Ambition
Diverse Stock Images and Email Newsletters
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