The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
Creating the Real Estate Opportunities You Need in 2023 | Tom Ferry Podcast Experience
Your Path Isn’t Permanent | Mindset Monday
How One Agent Took Over 100 Listings in a Year | This Week in Marketing
Who is Your Mastermind? | Mindset Monday
The 365-Day Video Challenge for Real Estate Agents | This Week In Marketing
Education and Timing for Your Long-Term Nurture Strategy | Confidence & Conversion
The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience
Who’s Going to Stop You? | Mindset Monday
Squeezing Maximum Viability from your Video Content | This Week in Marketing
How to Raise and Sustain Your Game, with Alan Stein Jr. | Tom Ferry Podcast Experience
Listen to the Right Voice | Mindset Monday
Not a Business Plan, A Battle Plan | This Week in Marketing
What TOMO Teaches Us About Running a Better Business | Tom Ferry Podcast Experience
Stepping Up as a Leader During a Natural Disaster | Team Builders
Defining Mental Toughness | Mindset Monday
Multi-Channel Marketing for Building an Unstoppable Brand | This Week in Marketing
Perspectives on the 2023 Housing Market ft. Patrick Bet-David | Tom Ferry Podcast Experience
The Goal Setting Worksheet | Mindset Monday
Hosting Community Events for Trust, Fun, and Rapid Growth | This Week in Marketing
Questions for Cultivating Gratitude | Tom Ferry Podcast Experience
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