The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
7 Best Real Estate Marketing Campaigns to Attract Sellers | This Week in Marketing
How to Create Trust and Likability as a Real Estate Agent | Tom Ferry Podcast Experience
You’re Gonna Die | Mindset Monday
YouTube Strategies for REALTORS in 2023 | This Week in Marketing
Success in Real Estate: Running Plays that Work | Tom Ferry Podcast Experience
The Breakthrough Mindset | Mindset Monday
Geo Farming for Beginners: Choosing Your Area and Strategy | This Week in Marketing
When Stars Collide: Inside the Bond Collective Merger | Tom Ferry Podcast Experience
Your Most Important Priorities | Mindset Monday
Using Google Local Guides for Real Estate | This Week in Marketing
Coachable Moments: Lessons from 7 of My Greatest Mentors | Tom Ferry Podcast Experience
Massive Momentum for 2023 | Mindset Monday
7 Adjustments to Get BETTER On Camera | This Week in Marketing
Creating the Real Estate Opportunities You Need in 2023 | Tom Ferry Podcast Experience
Your Path Isn’t Permanent | Mindset Monday
How One Agent Took Over 100 Listings in a Year | This Week in Marketing
Who is Your Mastermind? | Mindset Monday
The 365-Day Video Challenge for Real Estate Agents | This Week In Marketing
Education and Timing for Your Long-Term Nurture Strategy | Confidence & Conversion
The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience
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