The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
Measurement Over Time | Mindset Monday
10 Marketing Channels That Appreciate in Value Over Time | This Week in Marketing
On Your Deathbed | Mindset Monday
Real Estate Q&A: Expert Coaches Solving Agent Problems | Tom Ferry Podcast Experience
9 Jaw-Dropping AI Tools for Real Estate Agents | This Week in Marketing
Finish This Year Strong | Mindset Monday
The Crazy, Inspiring Real Estate Journey of a Top Broker | Tom Ferry Podcast Experience
4 Must-Make Adjustments to Your Weekly Email Newsletter
Plan for Resistance | Mindset Monday
The 7 Most Common Real Estate Questions – ANSWERED | Tom Ferry Podcast Experience
What 2 Decades Means to Me | Mindset Monday
The 3 Hyperlocal S Factors of Social Media Video Performance | This Week in Marketing
How to Install Unstoppable Confidence & Get More Listings | Tom Ferry Podcast Experience
Somebody Will Step Up | Mindset Monday
The Recruiting Code: Best Recruiting Practices for RE Teams | Tom Ferry Podcast Experience
This Week in Marketing’s Best Social Media Strategies | 2023
The 20/1 Real Estate Rule | Mindset Monday
Exposure = Confidence | Mindset Monday
The Best Ai for Real Estate Agents to Scale their Businesses| Tom Ferry Podcast Experience
6 Channels for Winning More Agent-to-Agent Referrals | This Week in Marketing
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