The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
Strength is in the Struggle | Mindset Monday
A Real Estate Action Plan for Getting on Track | Tom Ferry Podcast Experience
9 Google Business Profile Ranking Cheat Codes | This Week in Marketing
Finding Inspiration | Mindset Monday
Surviving a Real Estate Team Implosion | Tom Ferry Podcast Experience
Navigating Privacy & Tracking in Digital Marketing | This Week in Marketing
You Know What to Do | Mindset Monday
Digital Real Estate Events for Recruiting & Referrals | Tom Ferry Podcast Experience
Crafting a Killer Instagram Bio for Generating Leads! | This Week in Marketing
Massive Breakthrough | Mindset Monday
Getting the Listing Appointment in a Low Inventory Market | Tom Ferry Podcast Experience
10 Genius Hacks to Upgrade Your Email Marketing | This Week in Marketing
First Step to Closing Loops | Mindset Monday
The Recruiting Calls that Team Leaders Need to Make | Tom Ferry Podcast Experience
The 7 Unwritten Rules of Real Estate Marketing | This Week in Marketing
From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience
Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing
Halftime Huddle | Mindset Monday
Move With Confidence | Mindset Monday
Launch to Leverage: Multiply Every Real Estate Listing | Tom Ferry Podcast Experience
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