If you don't already know, #GivingTuesday is the Tuesday after Thanksgiving, Black Friday and Cyber Monday. It is a great way to include nonprofit giving in the post Thanksgiving consumerist rush. This year, it falls on December 1, 2015.
It is an important part of any nonprofit's end of year fundraising strategy... but it is not the centerpiece for one main reason: everyone else is doing it, too.
Here are Emily Goodstein's marketing tips for when you've discovered that #GivingTuesday is Only Medium-ly Important
Interview with John Haydon: Part 3
Interview with John Haydon: Part 2
Interview with John Haydon: Part 1
Interview with The Allan Houston Legacy Foundation's Jonathan Herman on Celebrity and Philanthropy:Part 1
Interview with Peggy Outon on the 74% Project Study from The Bayer Center on Nonprofit Management
How to leverage technology to help your nonprofit and your career
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