Many mortgage pros make the mistake of using the reputation of the company they work for as a form of branding. What happens when we leave a company and we’ve built our entire reputation based on theirs? How do we make our brand “portable”? And what comes first: lead generation or branding? In this episode, I talk about the advantages of branding ourselves and building our own reputation.
You build your reputation through repetition. -Doren Aldana
Takeaways
In the beginning of the episode I talked about what branding is, why we should be the face of our brand, and how can we avoid sending out a diluted marketing message.
I also covered:
Branding is not excellent customer service or fair rates. Branding is the product of the lead generation and lead conversion process. When we do a great job, people remember us. Because of how competitive the market is, covering the bare minimum no longer cuts it. Instead, we have to find ways to make our business stand out by bringing unique value to the table.
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The TOP 3 Best Mortgage Lead Generation Sources That Are Levels Above The Rest
5 Steps for Building a Rock-Solid Recession-Proof Business So You Can Prosper in Unprosperous Times
The Top 5 B.S. Lies Most Mortgage Pros Believe That Keep Them Stuck on The Struggle Bus (And the TRUTH that Sets You FREE!)
3 Proven Strategies to Shift From REACTIVE MODE to PROACTIVE MODE
3 BIG Reasons Why Most Mortgage Pros Put Up With Being Their Realtors' Loan Bitch (And How to Finally Get the Respect and Referrals You Deserve!)
Why Mortgage Pros Never Break the 10 Deals Per Month Barrier
3 Simple Ways To Build Your Purchase Business - FAST! (Without Cold Calling Realtors)!
5 Reasons Why Relying on REFIs is BUSINESS SUICIDE (and What To Do Instead)
How James Petrick TRIPLED His Purchase Volume in Just 2 Months (Without Cold Calling)!
How Brett Clark Went From $0 to $3M+/Month in Volume in Just 3 Months, Without Making a Single Cold Call!
5 Unique Value-Adds That Will WOW Your Realtors' Socks Off, So They Need You More Than You Need Them!
5 Principles for Prosperity Every Mortgage Pro Needs to Know (That Hardly Anyone Teaches)
5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)
The Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their Buyers
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5 Most Common Beliefs That Hold You Back From Reaching Your Full Potential (And How to Finally Break Free!)
5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)
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