Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about TikTok in under 60 seconds.
Beijing-based company ByteDance created the video social network Douyin for the Chinese market in 2016. They then launched TikTok in 2017 for those outside of China.
Users create short lip-sync, comedy and talent videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Made by young people for young people it is now seeing worldwide adoption across the age ranges.
TikTok is having phenomenal success, challenging YouTube in the video space. In 2019 it was declared the 7th most downloaded app of the decade.
There are four primary ad formats:
If you're looking to engage with digital adopters and early career researchers, this is a great tool.
Discover more helpful resources at internationalbunch.com/resources
The changing landscape of research data - FAIR Data, tips for data management and open/FAIR data
In conversation with Andrew Smith from The Charlesworth Group about marketing in China
In conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMO
In conversation with Paula Neary - Episode 12 - Inspiring the Next CMO
In conversation with Pat Malone - Episode 11 - Inspiring the Next CMO series
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
The (re)birth of the virtual meeting
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
How do recent white papers from Springer Nature and Wiley compare?
Key findings from the STM Global Brief 2021- Economics & Market Size
Monitoring the open access policy of Horizon 2020
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Handy tips for remote working - flexible working and multitasking in response to COVID-19
In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1
Google Analytics – what’s in the latest update and how could it affect your marketing?
In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Growth hacking – a decade on, is this competitive marketing strategy still relevant?
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money