Marketing with Burlington Press
Business:Marketing
Electoral campaigns are primarily exercises in human psychology. As a candidate or political consultant, your job is to reach voters with the type of messaging that’s most likely to affect their behavior. The road to the hearts and minds of the electorate is paved with difficult decisions, and you’ll constantly wonder what approach would prove most impactful.
As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. Some campaigns are consistently positive, using optimistic language to inspire the electorate and maximize turnout. Others dip regularly into the bag of dirty tricks, attacking their opponents at every turn. Both approaches can prove successful.
You’ll need to evaluate the unique circumstances of your campaign before settling on an electoral strategy. The nature of the race, the depth of the competition, and the personality of the candidate should all play a role in the decision. It also helps to develop your strategy from a place of knowledge and wisdom. By learning more about positive and negative marketing, you’ll give yourself the best chance to develop an approach that works for you.
Read more: https://burlingtonpress.com/2022/07/18/positive-vs-negative-political-marketing-how-tone-impacts-your-campaign-and-voters/
Why (And How) Savvy Marketers Still Use Direct Mail in the Age of the Internet
3 Common Mistakes That Will Derail Your Company's Marketing Strategy
5 Ways to Improve Your Digital Marketing Strategy
Managed Website Hosting: The Importance of WordPress Maintenance Plans
The Fine Line Between Successful Email Marketing and Unwanted Spam: Tips for Staying on the Right Side of Anti-Spam Legislation
10 Types of Business Marketing Collateral To Increase Conversions
Engaging Your Customers With Experiential Marketing
5 Content Marketing Strategies Working Right Now
Politics Is Perception: Win The Election With Great Graphic Design & Marketing
Choosing the Right Printed Products for Your Marketing
Optimize Your Inbound Marketing Strategy for Success
5 Essentials of an Effective Marketing Brochure
25 Questions to Ask Social Media Followers to Increase Engagement
How to Adjust Your Marketing During a Pandemic
8 Tips for Using Social Media Effectively
5 Major Benefits of Small Business Digital Marketing
Organic vs Paid Search: Which Gives Better Results?
7 Ways Social Media Can Improve Your SEO
5 Methods to Improve Your Digital Content Marketing Strategy
Multi-Channel Marketing: Combining Print With Digital
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips