Kurt and Tim kick off the new year with communications expert Ben Guttmann in an episode on simplifying messages.
Ben's seemingly simple lessons pack a punch, offering a treasure trove of insights into mastering clear and concise communication for both personal and professional success. Join Kurt and Tim as they navigate through Ben's five key principles, uncovering the secrets to crafting communications that truly hit the mark. From prioritizing benefits to maintaining focus, ensuring salience, embracing empathy, and adopting minimalism, the trio explores how these principles can transform your messaging strategy.
Discover how large organizations often lose sight of what customers are looking for and gain valuable insights into Ben’s exploration of effective vs. ineffective slogans and taglines for businesses. Unpack the importance of employing the 10-100 most common words and learn how testing messages with an "enlightened idiot" can be a game-changer.
Whether you're a cog in a corporate machine or an individual seeking to sharpen your communication skills, this episode offers practical lessons on making your message resonate and connect. Kickstart the new year with a communication overhaul and be sure to share this episode with anyone in your life in need of a communication refresh. Don't miss out on the keys to killer communication – like, share, and tune in now!
© 2023 Behavioral Grooves
Topics(4:29) Introduction and speed round
(9:23) Simplifying communication in a busy world
(14:15) Bridging the gap between message creators and receivers
(23:43) Effective marketing strategies for big corporations
(34:41) The 1000 most common words for clear communication
(39:33) Communicating with aliens and desert island music
(45:59) Grooving Session: Communication and breaking through clutter
© 2023 Behavioral Grooves
LinksBen Guttman Simply Put: Why Clear Messages Win (and How to Design Them
Randall Munroe Thing Explainer
Musical LinksHarold Faltermeyer Top Gun Anthem
Arcade Fire Everything Now
Living Happier By Making the World Better with Max Bazerman
Reflecting on the Best Podcast Insights from 2020
The 10 Best Behavioral Science Books for 2020
How to Deal With Anxiety Over COVID Vaccines
Amy Bucher on Participatory Design, Trust and Engaging Your Audience
Evolving HR Using Behavioral Science with Ryan McShane
Cornelia Walther on POZE: Pause, Observe, Zoom in, and Experience
Kevin Vallier: What to Do About Polarization
IMPROVE PRODUCTIVITY BY MAKING YOUR WORKFORCE PSYCHOLOGICALLY SAFE
Bill von Hippel on The Social Leap, Context, and Max Weinberg
World Kindness Day Through a Behavioral Lens
How Do We Deal with Disinformation?
Elspeth Kirkman and Michael Hallsworth on Designing Behavioral Interventions
Iowa Caucus Conspiracy Theories – How to Inoculate Yourself
Rippling with Jez Groom and April Vellacott
Grooving: The Single Largest Driver of Misinformation
Vote Now (for Behavioral Grooves)
Play, Reciprocity and Context: The Keys to Happy Communities with Jessica Mayhew
Kwame Christian: On Compassionate Curiosity, Social Justice Conversations, and Cinnamon Toast Crunch
Matt Johnson & Prince Ghuman on Mid-Liminal Marketing and the Ethics of Applied Neuroscience
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
Something You Should Know
The Science of Happiness
The Psychology Podcast