You probably can hear “Show me the money Jerry!” in your head right now if you saw Jerry Maguire starring Cuba Gooding Junior and Tom Cruise. Guess what, Cuba is your CEO and he wants you to show him the money. Are you?
Ever wonder why sales makes the big bucks and out earns marketing at most companies? It’s because sales only focuses on one thing and reports on it – revenue (the money). David Cancel, CEO of Drift and I are equally passionate about a movement where marketing becomes the “breadwinner of the revenue family.” The problem is, Marketing is so busy tracking and optimizing every metric besides revenue that they don’t have their eye on the prize. Why is that? In this podcast, we dig into that big time and offer suggestions to overcome this challenge. Cha ching. Let’s do this.
#109 Women in Revenue with Tracy Eiler
#108 Women in Revenue with Shari Johnston
#107 MarTech Monday: Introducing Conversational Content
#106 Why SDRs Should Report to Marketing
#105 HubSpot Sets Its Sights on Enterprise
#104 MarTech Monday: Using Mintigo to Target the Right Accounts
#103 Using AI to Automate Key Marketing Functions
#102 How Marketo Does Demand Generation
#101 Career Lessons From an Accomplished CMO
#100 The Current State of Marketing Automation
#99 The Vision Behind Adobe's Acquisition of Marketo
Live at B2BMX: Masha Finkelstein of Google
Live at B2BMX: Toni Boger of Siemens PLM
Live at B2BMX: Jocelyn King of MOCCA
Live at B2BMX: Tina Dietz of StartSomething Creative Business Solutions
Live at B2BMX: Kyle Johnson of HyperScience
Live at B2BMX: Jennifer Anaya of Ingram Micro
Live at B2BMX: David Bruno of Aptos
Live at B2BMX: Kate Federhar of CenturyLink
#98 Building a Successful Partner Program
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