Episode 91 - How Close Are You to Your Customers and Prospects?
In business, we want to think of our customers and prospects as relationships, not transactions.
We want them to like and respect us, to think so highly of our businesses, brands, products and services, that they’re loyal to us forever.
We want them to feel close to us, to know that we’ve got their backs, that we’re listening to them, that we care about them, that we want them to be happy with everything they get from us.
I recently read a blog post written by Mark Schaefer in which he talked about something called parasocial relationships. As Mark explains in his post – which you can read here: https://businessesgrow.com/2019/12/12/parasocial-relationships – a phenomenon that started out in the ‘50s, with people feeling so close to the stars they watched on TV that they felt they were friends, is now associated with social media.
You. Me. Anybody can take advantage of this idea.
We may see it in ourselves as viewer, readers, listeners and consumers.
But as marketers, we can capitalize on it. We can use social media and other forms of communications to form long-lasting, mutually beneficial relationships with those on the receiving end of our content.
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast