Karen and Susan cover where the typos are and how it can affect your credibility and make it more difficult for your sales team to build confidence with prospects. Listen to the full episode to get examples, details and an action list.
Susan's List of task reminders to keep it current.
Karen's secret tool to help you find the typos fast.
Check your own site for links to internal PDF files, videos on a YouTube channel, too - those change over time, especially since people are converting personal channels to business channels.
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Remember to use your Google Analytics or Search Console to:
1. Find the top pages for a YEAR that you need to start with checking, and go through the entire list.
2. In search console, check errors from crawls. Find out what's broken and what site or page is leading them there.
Need help? Contact Susan Finch. Sometimes you just need help getting started.
Tip: You can get big insights from little data.
If they can't contact you, they won't pay you.
Defining Your Event Budget
Revenue Tip from Deb Calvert
Moving your business or domain can cost you revenue.
Revenue Tip from Lori Richardson - You are sitting on gold.
Creating an amazing event experience.
Your online profiles are costing you money.
Defining Your Event Purpose & Target Audience
PRESS KIT: Give them the bio and photos you want them to share.
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