The 2021 GEM® Lift Study, produced in partnership between IRI and the Association of National Advertisers’ SeeHer movement, reveals the positive sales lift when women see themselves accurately and positively portrayed in advertising. Jennifer Pelino, executive vice president of IRI’s Global Media Solutions, and Latha Sarathy, executive vice president of Analytics, Insights & Measurement at ANA/SeeHer, share how doing the right thing in advertising can boost the bottom line.
CPG Guys Podcast: Retail Media Platforms with IRI’s Michael Ellgass
C-Suite Conversations: Keeping Spirits Bright
C-Suite Conversations: Strategies for Succeeding in the Age of Permissible Marketing
C-Suite Conversations: Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”
Grocery Channel Merchandising Through the Pandemic
Nutrition in the New Normal
Beyond Billboards: Connecting with Consumers Out of Home
The Love of Pets is Good Business
C-Suite Conversations: Kroger’s Blueprint for Caring
Foot Traffic on the Road to Recovery
Recipes: A Peek into the Pandemic
The Big Game – Private Brands vs. National Brands at CPG Retail
C-Suite Conversations: Albertsons’ COVID-19 Approach Feels Local
The Rapid Rise of E-commerce
The Role Women and Girls Play in Marketing and Advertising
C-Suite Conversations: PepsiCo’s Operational Excellence During COVID-19
The Future of Brands
The Natural Shopper in a Down Economy
Sustainability in the CPG Industry
C-Suite Conversations: Brian Cornell, CEO of Target
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast