This episode of IRI’s C-Suite Conversations features Scott Howe, CEO LiveRamp, an IRI partner. LiveRamp is a behind-the-scenes company in CPG committed to building and nurturing the most trusted offline and digital identity resolution technologies. Howe talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.
The Diversity Advantage
Leaning into Generational Differences at CPG Retail
Retailers Recognize the Value of SNAP Shoppers
How To Win the Trip in Grocery Retail
Improvements Outnumber New Consumer Tech Products at CES 2024
Opting for Linear or Connected TV? The Answer Might be Both
Pre-CES 2024: Looking for What’s Possible with Tech
Black Friday Week Sales: Naughty or Nice?
Strengthening Retailer Differentiation
Small Appliances Reflect Our Need for Speed
Consumer Tech Industry Pulse and Outlook
Talking Turkey and the Reality of a Challenging Economy
Causal and Consumer Factors Fuel Demand Forecasting
Frozen Foods Accelerate the Speed to Table
How Digital is Defining Grocery’s Long Game
Busting the Myth that We’re Consuming Less
A Sneak Peek into “Inside America’s Kitchen”
Redefining Discovery for Cash-strapped Consumers
What Books Tell Us About the New Normal
The Value of the Plus-one Purchase
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