Jay Melone, founder of New Haircut shares some very powerful lessons all salespeople and their leaders should heed.
Jay and I explore the power of customer interviews that help you to understand our customer's real buying journey, their triggers, their struggling moments, their moments of clarity and how to identify and attract more of the correct customers. This systems thinking has added benefits since it often surpfaces non-buyers (people who could buy but don't), non-customers (people who could buy if you shift your message or rethink how to apply what you offer), unmet demand (gaps you and your competition are currently missing), unusual uses for your products, work arounds and reversion to their old system.
The customers' words are so much more powerful than ones we assume they'll like.
Get in contact with Jay via linkedin.com/in/jaymelone
Websites
Phone: +1 (732) 339-3864 (Work)
--
Do you feel like you're sacrificing your principles for the sake of the job? Let's chat. No pressure. i'll ask some questions and listen. You can decide if you can work with me and we can decide if we keep talking, park it or part as friends knowing we won't work together either now or in the future. What do you say? Shall we talk?
https://calendly.com/marcuscauchi/let-s-explore-coaching-training
”The Hidden Power of Contrast: How Your Sales Conversations Could Transform
Philipp Humm: Grow Your Business through Transformative Storytelling
Stop The Fear Mongering Around AI says Dr Lisa Palmer
Arnold Beekes is Unveiling Truths: A Journey of Transformation and Critical Thinking
Jordan Bridger: Embrace Technology, Unleash its Power: How Do Emotions Shape Your Behaviour?
Mark Stouse: Trust, Empathy & Authentic Value-- The New Sales Imperative
Jake Rosenburg: Unleashing Entrepreneurial Mindset & Optimising Success
Jay Allen: Escaping the Labyrinth of Business Failures
Brent Keltner: Why Seller-Centric Selling is Dead and Buyer-Centric Selling is the Future
Cracking the Sales Code: Unveiling Secrets to Drive Revenue Growth
From Blindspots to Clarity: Building a Values Driven Community
Is it a Case of History Repeatin’? What you are probably doomed not to learn!
Harnessing AI: Enhancing Critical Thinking Skills and Expanding Horizons 🌈
Grow a Spine and Charge What You Are Worth
The Sales Enigma: Decoding Success in Direct & Partner Sales for Management
Revolutionise Your Sales Strategy with Storytelling, Creativity, and Leadership
Unlocking Sales Growth: Maximising Contribution Margin & Financial Acumen
Thriving in the Changing World Order and Building A Great Place to Sell
Are you showing up with dirt in your engine?
How To Become Your Buyer’s Ally and Never Be Their Adversary or Accomplice?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money