Margo White is the No. 1 Expert In Copywriting For Entrepreneurs, and the CEO of Financial Intelligent. 4 years ago, she changed her business direction and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients. Her portfolio includes companies like Lifehack.org, Microsoft, 4Over4, AppSmart, Adobe, Heads Up Adviser, and others. Her core belief is that no matter how well designed your funnel is, without a great copy it's nothing but annoying. You don't have to spend time writing copy all by yourself, but you need to communicate effectively with anyone you hire to do this job for you. Margo joins the show to discuss what role a leader plays in creating a copy, how to communicate your ideas with copywriters, and "narrow down the niche" to get more customers and $$$ for your business.
Learn more and connect with Margo:
https://www.instagram.com/meanmarketer/
http://writewithwhite.com/
Find Your Dream
The Discipline of Now
The Opportunity in Change
Sales According to Kahle
Happiness is Priceless
Warrior of the Heart
From Broke Mindset to Wealthy Mindset
Your Brandista
RevGenius
The Road to Digital Marketing Profits
Niching Down
Roger Up
The Demise of Real News
Feedback is the Breakfast of Champions
Slow is Smooth, Smooth is Fast
Chief Happiness Officer
Introvert to Leader
Raising Your Tech IQ
Culture Crash
Building Resilience
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
The Ramsey Show
Planet Money