Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.
Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
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📲CONNECT with Nicole:
LinkedIn: https://www.linkedin.com/company/thriveindesign
Instagram: @thriveindesign
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "The 4-Hour Workweek" by Tim Ferriss
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How to Create Social Videos and Blow up Your Business (with Susan & Paul Kadilak)
YouTube Handles: Everything You Need To Know | Mini News
Designing Space With a Human-Centered Perspective (with Chrissy Fehan & Sarah Davis)
Can I Add a Voiceover to My YouTube Shorts? | Mini News
Branding Your Interior Design Business (with Katie Saunders)
A New Instagram Update is Reinventing the DM | Mini News
Curating Meaningful Art for Your Interior Design Clients (with Liz Lidgett)
Is Instagram Releasing a ”Repost” Feature? | Mini News
Building Community Through Interior Design (with Maryline Damour & Jennifer Salvemini)
The New iPhone 14 Pro: Is It Worth It? | Mini News
Why Trademarks are Crucial for Interior Designers (with Nicole Swartz)
How to Create Viral Instagram Reels | Mini News
How Mindset is the Difference Between Success and Failure (with Michael Unbroken)
How eDesigners Can Win Prizes (with Jenna Gaidusek) - Bonus Episode 282
Why Interior Designers Need Systems and Processes - Episode 281
Goal-Setting Strategies for Interior Designers - Episode 280
How to Apply the Profit First Mindset with Mike Michalowicz - Episode 279
Business Tips for New Interior Designers - Episode 278
The Interior Designer’s Guide to the Remote Hiring Process - Episode 277
How Maria Killam Grew to 100k+ Instagram Followers - Episode 276
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