Wendy Pease is the Language Translation Expert at Rapport International. She is also the author of “The Global Language of Marketing: Translate Your Domestic Strategies Into International Sales and Profits”. Wendy sits down with host Valerie Cobb to talk about ways to increase your profits and put your business on an upward trajectory.
Takeaways:
Quote of the Show:
15:53 I think that one of the biggest revenue mistakes that we see our clients making is not thinking global from the start. Just thinking, well, I've got a big enough market in the United States, but you look at the e-commerce companies, they're putting information up there, they're getting hits from all over the world… Let's look at your website and see how we can take them through the buyer's journey and make sure that your product or service is ready for them to use.”
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