You will find the notes, links and resources for this conversation here https://decideforimpact.com/show427-spark-sustainable-conversations-franzisca-weder/
In this conversation with Jennifer, I learned:
0:00 Intro
02:20 a short overview of where she has been living and teaching.
04:15 Difference between Corporate Social Responsibility and Sustainability Communication
07:35 Sustainability is a very much Western concept.
10:45 Cultural differences and corporate communication
13:55 No room for an alternative story to our market-driven capitalistic system.
15:20 Looking at sustainability from an intercultural perspective can create a new understanding of what sustainability means.
18:25 Her biggest passion is to make students curious and courageous, authorship for change, and spark conversations.
26:30 The easy way to spark a conversation.
30:40 Sustainability is such a peaceful and harmony-creating term.
32:40 Create touching points between the stories. There is a lot of energy in there.
36:55 Find the hidden champions in your organisation and let them be the communication pioneers in their networks.
38:25 Find the issues that are very relevant for the people within my organisation and tell different stories.
43:50 Stereotypes in PR and communication jobs.
46:15 Using the Inner Development Goals with students and in the classroom.
57:05 Don’t call it the IDGs or the SDG’s for sustainability, due to the overuse of the term. It is key to changing behavior.
58:25 The quality of the sustainability question, What do you care about? What you care about, then you care for it.
1:03:25 Learn from local philosophers.
1:11:30 Professional communication had a good boost and they learned a lot from all the communication and reactions during the pandemic.
As a communication and media scholar, Franzisca Weder knows that storytelling and the arts must sit alongside science, technology, business, and other disciplines to solve the challenges of sustainability and climate change.
Throughout her 20-year career in tertiary education, she has focused on using various communication strategies and forms of creative disruption to bring about individual and organisational change.
Her work turns the motto ‘all talk no action’ on its head, demonstrating instead the idea that ‘talking is action’. Communication, language, and stories are essential tools to help humans make sense of the world, question their reality, and develop new norms that create a socio-ecological transformation process.
Univ. Prof. Dr. habil Franzisca Weder, is researching, writing, and teaching in the areas of Organizational Communication and Public Relations with a specific focus on Sustainability Communication and Corporate Social Responsibility.
Franzisca Weder is the outgoing Chair and now Education Fellow of the International Environmental Communication Association (IECA).
Let’s get started…
How do we improve business and our planet - Nathalie Nahai
De dynamiek in teams en wat kun je er mee als ondernemer - Jaco van der Schoor
Vind jezelf tijdens reizen in andere culturen - Jitske Kramer
Nieuwe start na de verkoop van zijn bedrijf - Bert Boerland
Betere klanten - Erno Hannink
Hulp bij beslissingen die je leven veranderen - Erno Hannink
Groeit je bedrijf niet, dan ga je achteruit - Arno Diepeveen
Da’s gek, of toch niet - Danielle Braun
Always keep the eyes moving - Elisabeth Griffioen
Aandacht is het nieuwe goud - Erno Hannink
Passief inkomen en online workshops mythes - Erno Hannink
Lummelen en niksen voor meer winst - Erno Hannink
Levenslessen voor een ondernemer in de rollercoasterfase 1-10
Zo snel als je kan zonder haast - Martijn Aslander
Welke talenten van jou kunnen niet door technologie worden overgenomen - Jarno Duursma
Vijf klanten met de 10 voor 10 regel - Ingrid Nagel
Ik gun iedereen haar eigen succes - Femke Hogema
Wat is mijn rol in het geheel - Danielle Braun
Geen weg terug – Jaap Sikkema
De betekenisformule voor meer impact - Pieter van Osch
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