Episode Summary
We released today Solar Maverick Podcast-Episode 59: Lessons Learned from Clean Energy Entrepreneur Laura Taylor, CEO and Founder of Silverline Communications. Laura Taylor discusses the journey over the last ten years of her company, Silverline Communications, an integrated marketing and PR agency focused on clean and emerging tech. She also shares her perspectives on the importance of mentorship and diversity within the clean energy market, and why public relations and branding is vitally important for the renewable energy industry. Laura also talks about The Cleanie Awards, the first-of-its-kind industry award designed to recognize innovators in the clean energy community.
Benoy Thanjan
Benoy Thanjan is the Founder and CEO of Reneu Energy, as well as an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer, and the company focuses on developing commercial and industrial solar, as well as utility-scale solar plus storage projects. The company also sources financing for solar projects and hedges both energy and environmental commodities. Reneu Energy has brokered $27 million in environmental commodity transactions.
Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity, which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity, to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.
Laura Taylor
Laura Taylor is Founder and CEO of Silverline Communications, a nimble, full-service integrated communications agency uniquely focused on the B2B technology sector. As CEO of Silverline, Laura counsels a wide portfolio of enterprises, crafting impactful communications programs tailored to engage and influence key stakeholders and ultimately, drive measurable growth.
Previous to Silverline, Laura co-founded and led global and national practice areas and served in management roles with regional high-growth ventures, accumulating over $1 billion in funding. During her tenure at Edelman, she was a founding leader of the agency’s award-winning global clean technology practice. In three short years, Laura led a team that grew the division from zero to a multi-million-dollar, international practice. A few years later, Laura built a clean technology division for Omnicom from the ground up. After establishing programs at the world’s largest and most prestigious public relations agencies, she founded Silverline Communications in 2009.
In addition to leading Silverline, Laura continues to innovate and seek opportunities to contribute to the clean energy sector. After realizing a severe shortage of clean tech industry award recognition, Laura launched The Cleanie Awards® in 2018 to highlight notable individuals and companies in the industry. She is a frequent Forbes contributor and serves as Chairwoman on myriad Boards, including Potential Energy DC, CleanTech Open Southeast, and Solas Nua Theatre Company. Past speaking engagements include the Mid-Atlantic Marketing Summit and the Energy Storage Annual Conference and Expo.
Insights from this episode:
Quotes from the show:
Resources Mentioned:
The Cleanie Awards
After noticing there was a severe shortage of industry recognition honoring the efforts of those making a positive impact, The Cleanie Awards was established to amplify innovation stories in cleantech and shine a spotlight on funders to global market movers shaping the industry.
Sponsorship Information:
We would like to thank Silverline Communications for sponsoring this episode of the podcast.
Sillverline Communications, an integrated marketing and PR agency focused on clean and emerging tech, is headquartered in DC with satellite offices in Chicago and Salt Lake City.
What defines them? They are: Independent. Agile. Absolutely invested in their clients and their teams.
They are storytellers and connectors at heart, grounding programs with insights to achieve real business objectives and shape outcomes that influence markets and policy. They use every tool in the communication arsenal to translate complex ideas into breakthrough campaigns that drive stakeholder action. The team that gets it done? Silverline Communications. Strategic, smart professionals with unrivaled expertise in energy, policy and emerging technologies.
In short: They know their stuff.
They believe in what they do. They believe in what their clients do. When their clients succeed, the world is a better place.
To learn more about Silverline, go to teamsilverline.com. You can reach Silverline at 703-286-5500 or info@teamsilverline.com.
Stay Connected:
Benoy Thanjan
Email: info@reneuenergy.com
LinkedIn: @bthanjan
Website: https://www.reneuenergy.com
Laura Taylor
LinkedIn: Laura Taylor
Website: Team Silverline Communications
Twitter: @SilverlineComms
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This episode was produced and managed by Podcast Laundry (www.podcastlaundry.com)
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