In Episode 122 of the Sound In Marketing Podcast, we explore sound in the shopping experience.
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.
Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience.
Check out Sixième Son's write-up on the project here.
Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist. To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers
https://www.acousticbulletin.com/noise-in-shopping-centres
If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.
Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends.
The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 30- Audio Alchemy with Steve Keller of Pandora (Part Two)
Episode 29- Audio Alchemy with Steve Keller of Pandora (Part One)
Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]
Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]
Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]
Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]
Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]
Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]
Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]
Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]
Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]
Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]
Episode 18- Sound Saves The Day
Episode 17- Alexa, Send Me A Sample
Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]
Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]
Episode 14- Podcast Your Brand with Matty Staudt [Part Two]
Episode 13- Podcast Your Brand With Matty Staudt [Part One]
Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]
Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]
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