With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live.
This episode sees Orson talk through the background, strengths and processes of the FT’s event division. A clued-up speaker, he tells podcast host James Dickson through the USPs, finding the most viable markets from an extraordinary reach, profitability, resources, the international team and growing subscribers through events.
Guided by the FT’s north star, Orson goes on to discuss the in-person/digital balance, a sumptuous menu of choices, bespoke activations, increasing brand strength via dividends of data, the spoils of a crisis, lead times, costs and much more.
FT Live is a key part of a brand that’s still bucking media trends and Orson Francescone’s take on the model is well worth tuning into.
To keep up to date with all the news, subscribe for free here.
If you would like to take part in a podcast, then please complete our submission form.
This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com
Podcast: The Launch of SaaStock Remote
Pioneering Digital and Online Events
Social Media Tips and Tricks from digital producer at George P. Johnson
The State of the Experience Industry
Podcast: The Explosion of E-sports
The power of podcasting
Podcast: Key steps to rebooking digital events
Podcast: Top tips for virtual events
The Pivot to Virtual Events in just 40 Days
Podcast: Best practice for event marketing
Podcast: Tim Groot founder at Grip, speaks about Virtual Meeting Rooms for Events
Podcast: Craig Mathie, MD at Bournemouth 7’s, speaks about this year’s postponed festival.
Special edition podcast: Industry calls on gov to support #eventprofs
Podcast: Events director, Judith Wilson, speaks ahead of EVENTIT
Podcast: Avantgarde’s Thom Greybe discusses experiential power for brands
Podcast: Find your next experiential solution at PixelLab
Podcast: Gearing up for #EventWell20 with MD Helen Moon
Podcast: Exploring ICEINSIGHTS with ICE director, Anita Howard
Podcast: Fanomena business unit lead tackles issues with physical goody bags
Podcast: Samuel Scott reveals best practices for keynote speakers
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money